BUILDING A BRAND
Education Policy Innovation Collaborative | MSU College of Education
Project Details
Client Education Policy Innovation Collaborative (EPIC) | MSU College of Education
Date March 2019
Skills Brand creation, Logo Design, Website design and development, Messaging
EPIC is a research center based out of the College of Education at Michigan State University. They were doing great research that was going unnoticed without a brand, logo or website.
The Challenge
EPIC is a research center devoted to the idea that rigorous evidence can improve education policy, and, ultimately, students’ lives. Using cutting-edge methods, they create actionable research to create and implement new policy.
None of that was making an impact with an out-of-date logo and a lack-luster web-presence (as seen below).
The Challenge
EPIC is a research center devoted to the idea that rigorous evidence can improve education policy, and, ultimately, students’ lives. Using cutting-edge methods, they create actionable research to create and implement new policy.
None of that was making an impact with an out-of-date logo and a lack-luster web-presence (as seen on the left).
The Solution
5e Founder Massie Ritsch, and Creative Director, Merry Alderman developed a clean, clear and engaging brand identity, logo and website.
We created a social media strategy to launch the new webstie and stoke excitement about EPIC in the field of education research.
- A new logo conveyed solid but out-of-the-box, actionable research
- Social media strategy that showed impact and encouraged engagement
- A fully responsive website with easy-to-use and maintain content management system
